Wednesday, May 17, 2017

Inside the shift to Streaming TV

Chances are you're not watching television the way you used to. And why would you. Freed from the constraints of broadcast schedules, once-per-week episodes, and the relative safeness of network television fare, you can instead spend hours inside the YouTube rabbit hole, exploring whatever it is that catches your fancy, and the random places that fancy leads you. Alternately you can grab a large bag of kale chips and settle in for multiple episodes of the show du jour on Netflix, Hulu, and Amazon.

The industry is in the midst of a massive shift, one considered in great detail at a conference held recently at Boston University entitled "Streaming, Binge-Watching & Second Screening". 


Industry executives, academics, and analysts gathered for two days in what can only be described as a majestic room to discuss the technical, behavioural, and creative changes that mark the transition to digital, on-demand television.

The conference HQ at Boston University's
 aptly named "The Castle"

Click here to read the full blog post on the many ramifications of the shift to the streaming TV environment.