Friday, November 17, 2017

Beyond Bollywood: The media and tech industries in India in 2017

It has one of the fastest growing economies on the planet and one of the world’s top tech hub ecosystems, despite internet penetration of just 35%.

It is also home to Bollywood, the massive national movie industry that outguns Hollywood with its thousand plus films produced per year...but not in revenue, as the video below explains.


                                                 


We’re talking about India, a country of 1.5 billion people, and it’s the focus of the latest in a series of reports I penned on the media and tech industries in select international markets.

Some fast facts, and a couple of riddles about the current state of the media and technology industries in India:

· There are about 850 television channels, reaching about 500 million people

· Almost half of the country’s 700 million mobile phones are internet-enabled  

· Netflix doesn’t dominate in streaming video

· Amazon isn’t the leader in eCommerce

To learn more about the distinct media and tech markets of India -- and to find out the answers to the above riddles – you can read the full report here.