Monday, March 25, 2019

The Web Turns 30: So Who's in Charge of it Anyway?

In 1989, scientist Tim Berners Lee wrote the protocols that became the World Wide Web. His vision was to design a set of technical specifications such as URLs and HTML to create a more user-friendly way to access a global network of connected computers.


Commercial web browsers followed, and tech enthusiasts around the world started logging on to the Internet. No longer would it be confined to universities and academic researchers. Four years after the Berners Lee web protocols, the consumer Internet had caught on enough to produce this now famous cartoon, showing a dog in front of a computer monitor and keyboard, looking at another dog, with the caption: “On the Internet nobody knows you’re a dog.” The point was that on this new communications platform, anonymity was built in. You could be whoever you wanted to be. 

In those early carefree days of connectivity the anonymity led to new forms of interpersonal communication that were, for the most part, good-natured. But as is the case with so much recreational activity, it’s all fun and games, until somebody gets hurt.

And in the past year or so in particular, people feel like they have been getting hurt online: By data breaches, through ethical missteps of the most popular social platforms, and via pernicious information masquerading as news. All this has brought issues of Internet governance, or how the Internet is managed and held accountable, in the broadest sense, to the popular conversation.

Source: https://cira.ca/betterinternet



Governing the Ungovernable

By definition, a decentralized technology such as the Internet – i.e. nobody ‘owns’ it – is extremely challenging to manage from legal and policy points of view. Furthermore, the nature of the Internet can differ substantially from one country to the next. We may think there’s one Internet, but in fact there are several. “This global resource connects us all, but it is not administered in a homogenous way around the world. Diverging ideologies have created an Internet with stark differences from region to region, and contrasting philosophies within those regions.” These were the words of Byron Holland, CEO of CIRA aka the Canadian Internet Registry Authority, the member-based organization that represents Canada in matters of international Internet policy and governance and also administers the .ca domain, the Internet country code top level domain for Canada.

Holland made this statement as he delivered the opening remarks at the recently held Canadian Internet Governance Forum, a gathering of Internet policy makers, professionals, academics, and advocates whose objective is to safeguard the original vision of a widely distributed, co-operation-enhancing communication platform in the face of threats posed by misinformation, cybercrime, and data and privacy breaches.

Canada and Internet governance


Though the players and companies are not household names, Canadians play an important role in the Internet’s operational and governance structures. CIRA, for example, broached online privacy issues years before the European Union instituted the personal data compliance regulations of GDPR. Canada is also home to Tucows, the Internet’s 2nd largest domain registry that issues millions of web domains annually. While delivering the keynote address at the Canadian Internet Governance Forum, Tucows CEO Elliot Noss pointed out that when it comes to global discussions of Internet policy, Canadians are known for being objective, rational actors. “Canadians are diverse by definition,” emphasized Noss.

On a global communications platform defined by heterogeneity, the Canadian perspective is indeed a big plus. It’s also a particularly good fit for dealings with ICANN, the non-profit organization that oversees the provision of the domain names, IP addresses, and root servers for the Internet. “ICANN is the only multi-stakeholder organization in which members sit side-by-side, in a non-hierarchical way, and that’s a fundamentally different approach to governance,” Noss reminded the conference participants.

And though one of the organizations that provides the undergirding for the Internet’s operation and stability is uniquely democratic, the global Internet is not. Outside of the western world a very different Internet exists, one in which information control through website blocking and content censorship is a common technique used by the authoritarian regimes of, for example, China, Russia, Saudi Arabia, Cuba, and Iran. There are also methods outside of outright site blocking that countries are using to limit information access and curtail free speech. Uganda recently levied what’s being called a ‘social media tax’ on those using their mobile phones to access Facebook, Twitter, Instagram, and Whatsapp. The fees are billed directly through the mobile operators, and in a country where the average wage is about $100 per month, the hit on the pocketbook was felt almost immediately. In less than 6 months, 5 million Ugandans stopped using their devices to access the Internet.

Bad Actors and Lessons Learned

A more optimistic development in Internet governance can be seen in Canada’s Bill C-76, passed in December 2018. Also known as the Elections Modernization Act, the legislation represents a major turn toward transparency in online advertising, requiring tech companies to keep comprehensive records of the sources of advertising that could in any way be considered political or partisan. In other words, lessons have been learned the hard way from the Cambridge Analytica scandal and the associated data harvesting that enabled the creation of psychographic profiles of tens of millions of Facebook users and the serving of biased ads during the 2016 U.S. election and the Brexit vote of the same year.

As a result of Bill C-76 as well as a desire to not repeat anything resembling the Cambridge Analytica debacle, Google recently announced it would not be accepting any form of political advertising for the duration of Canada’s upcoming federal election campaign. Said Colin McKay, Head of Public Policy at Google Canada, “We’re focusing our efforts on supporting Canadian news literacy programs and connecting people to useful and relevant election-related information.”

A Work in Progress

If we compare the Internet of 30 years ago with the Internet of today there really aren’t that many similarities. In the early 90s the Internet was more of a community than a marketplace, defined largely by the ability to publish without needing anyone’s permission, to collaborate across great distances, and to give voice to people and movements that would otherwise go unheard.

But when new communications technologies emerge so do new business models, new types of content, and new user behaviours, most of them unanticipated. That’s how the great open platform for global connectivity, co-operation at scale, and knowledge and information has also become the opposite: a machine for creating discord, division, and chaos.

So is the Internet the greatest thing ever invented, or the worst? The answer, paradoxically, could be yes, to both. Complex problems don’t have simple solutions, and in the opinion of CIRA CEO Byron Holland, the answer won’t lie in any single response, but in a combination of technology solutions, policy solutions, and our own digital literacy and online behaviours. “Canadians cannot remain silent, or get too comfortable,” said Holland. “The Internet we have today can be gone tomorrow if we are not vigilant.”

  Further Reading:

• The CIRA report titled “Canadians Deserve A Better Internet”

• “Four Internets: The Geopolitics of Digital Governance”, a report from the Centre for International Governance Innovation, a Canadian-based public/private partnership for the study of governance and innovation in the global economy


Note: A version of this post originally appeared on Trends.

Wednesday, March 6, 2019

Linear TV: Not Dead. Yet.

You’ve probably heard the saying “reports of my death have been greatly exaggerated”, a phrase that originated in the midst of a global speaking tour Mark Twain was on in 1895. When Twain found out that the rumours had evolved from an illness to his demise he uttered the now oft-repeated phrase and then carried on with his schedule. With the marked shift away from broadcast and cable TV and toward on demand OTT services, it’s worth asking if linear TV is on its deathbed. Or could it just be the Mark Twain of media?

In the screen-based industries the hot topic for the past few years have been OTT streaming services such as Netflix, Hulu, and Amazon Prime. And as you’ve probably noticed from your Twitter and Facebook feeds, people are talking about streaming fare such as The Marvelous Mrs. Maisel and Russian Doll a lot more than they’re talking about the network sitcoms and sports and live events that fill large parts of broadcast schedules.

In Canada there are also the OTT/streaming offerings such as Crave, Alt TV, Ignite, and Illico from Bell, Rogers, Corus, and Videotron. Together, Canadians spend about $1 billion annually on these on-demand options, making it easy to see how the rumour mill gets churning about the death of traditional TV.

A closer look at the viewing habits of Canadians would suggest that not unlike Mr. Twain, rumblings about the death of linear TV in Canada have been overstated, at least for the moment. A December 2018 report that tracks cord cutting behaviour in Canada reports that about three quarters of Canadian households still use non-OTT delivery channels such as cable or satellite TV.

For many there’s a comfort in the relationship between established viewing habits and push models of TV programming. According to GlobalWebIndex, Canada ranks #9 in the world in linear television viewing, and the linear TV numbers are particularly striking for francophone Canadians. In French Canada the average daily consumption of linear TV is highest among G20 countries, ranging from 2.2 hours daily for those in the 16-24 age bracket and 3 hours daily for those aged 55-64.The above are just a few of the surprising statistics about Canadians and linear media consumption in 2019. There are also things that are not surprising, such as the correlation between age and cord cutters or cord nevers. 45% of Canadians under 30 are either cord cutters, or those who had cable and then stopped subscribing, or cord nevers, or those who never had a cable subscription in the first place, with the percentages declining as age increases, as one would expect.

Source:  http://media-cmi.com/downloads/CMI_Cord_Cutting_Trend_Tracker_121918.pdf

Research from Media Technology Monitor (MTM) issued in January 2019 provides additional insights into the distinct viewing habits of Canadians. It reports on a phenomenon in Canada known as ‘cord jumping,’ in which people with a subscription to either OTT or cable services cancel them, but with the intention of subscribing again in the future. This on again, off again relationship with subscriptions may be related to promotional offers, or to synching up cable or streaming commitments with special live events or premieres.

As evidenced by research on viewing habits, there’s a relaxed familiarity associated with the ‘lean back’ experience of traditional TV for some, though in the Canadian market there are additional factors affecting modes of viewing.
Industry analyst Jeff Fan recently noted that Canadian media companies aren’t witnessing the same decline in video subscriptions as their U.S. counterparts. Fan sees various factors at play, among them the fact that the dominant service providers, Bell and Rogers, “are still very much vertically integrated, especially when it comes to sports content.” Simply put, there’s a concentrated ownership of teams, specialty sports channels, and fixed and wireless distribution. Therefore, Fan points out, there’s “a larger vested interest to protect the traditional linear video subscriber base and ARPU [average revenue per user].”

Source: https://mobilesyrup.com/2018/05/16/cord-cutting-far-less-prevalent-in-canada-than-the-us-report/

As our local market has the unique challenges of Canadian content considerations and the related policy implications, the country also trails behind the U.S. in terms of unbundled and à la carte services. Through these, consumers can subscribe directly to, for example, HBO without a cable package through its HBO Now offering, or receive a variety of cable and specialty channels without the constraints of a pre-assembled cable package or subscription. These options start at from $15-$25 (USD) per month, through providers such as Spectrum, that offers 60 channels to Apple TV or iPhones for those and Philo, with a channel line-up including premium channels such as A&E, BBC America, Comedy Central, and Sundance TV, but no sports or local broadcast channels.

Other factors being thrown into the mix are the direct to consumer options in the pipeline from Disney in late 2019 (at which time the company’s contractual obligations to Netflix come to a close), Apple, and AT&T (owner of Time Warner since 2018). It remains to be seen if consumers view direct to consumer offerings for specific media brands as an addition to their media diet or as a substitute for the cable and/or OTT services they may already be subscribing to.

Note: This article originally appeared on Trends