Last season we examined the emerging podcast industry with Vancouver podcasting company Pacific Content’s Steve Pratt and Dan Misener. Since then, their company has been acquired by Rogers Media, while another company we talked about during that episode, Gimlet Media, has been acquired by Spotify for $230 million. The latter also acquired Parcast and Anchor earlier this year, spending over $400 million on podcasting acquisitions in total.
Such acquisitions speak to the industry’s real-time build-out as well as the rapid rate of growth it’s experiencing; i.e. there were about 500,000 podcast series last year, and today, there are upwards of 800,000. And more importantly, from the business point of view: The ad revenue supporting the burgeoning industry is on a major upswing. Between 2015 and 2019, revenues jumped from just over $100 million per year to over $600 million annually and are expected to top $1 billion by 2021.
Our guide for this episode is Nicholas Quah, founder of Hot Pod, the leading newsletter on the podcast industry.
In this episode, Nicholas Quah:
- Takes stock of the key moves that occurred in the industry over the past year (2:19)
- Reflects on how the influx of money in podcasting will impact the industry (6:50)
- Ponders how business models will evolve in the podcasting space (15:04)
- Shares his thoughts on what the next round of big moves in podcasting will imply (20:07)
Download a transcript of the episode
Related links:
- Now & Next Season 1 Episode 2: Pacific Content on the Audio Renaissance
- Check out and subscribe to Nicholas Quah’s Hot Pod News
- Get a look at podcasting in Canada thanks to Edison Research’s Infinite Dial 2019 report
- Read Here’s Why We’re Entering the Golden Age of Podcasts, in 10 Graphs on Chartable
- Read The Podcast Industry Expected to Create $1 Billion in Annual Revenue by 2021 on The Verge
- Read Open or Closed: Who Will Control the Paid Podcast Experience, Podcasters or Tech Companies? on NiemanLab
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